Barecat Body Case Study: From 25 Orders to $431K in Sales (and Still Climbing)
Client: Barecat Body – A Black woman-owned, family-run body care brand
Strategist:Veronica Lopez (Vero), PixelNamics
Optimization Journey:Began June 2023 – Ongoing (as of Aug 2025)
The Challenge
Barecat Body had a compelling brand story and high-quality products but faced:
- High cart abandonment rates
- Low website traffic and engagement
- A checkout experience that didn’t communicate product value
- Limited automation for upsells and customer retention
They needed more than a beautiful website—they needed a high-performing sales engine.
Our Shopify Optimization Strategy
To help Barecat Body scale, we focused on conversion-driven changes that aligned their store design, messaging, and sales strategy.
Shopify Store Optimization
- Redesigned the storefront for a seamless, high-converting user experience
- Simplified navigation and checkout flow to reduce frictionArticulated the value of their products in a way that resonates at checkout
Conversion-Boosting Features
- Integrated customer reviews and user-generated content for social proof
- Implemented upsell and cross-sell strategies on product pages
Automated Email Sequences
- Abandoned cart flows recovered 30% of lost sales
- Post-purchase emails boosted repeat buys by 31%
- Automations drove $1.4K+ in sales in 30 days — up 686%
Results: From Vision to Full-Scale Growth
What started as 25 orders and $1,600 in sales in late 2023 has grown into a thriving Shopify store generating hundreds of thousands in revenue.
Total Results (June 1, 2023 – Aug 13, 2025):
- $431,266 in gross sales (+986%)
- 6,330 orders fulfilled (+727%)
- Average order value: $50.82 (+8%)
- Conversion rate: 4.3% (+79%)
- 128,835 sessions (+93%)
- Returning customer rate: 15.11% (+142%)
2025 YTD Highlights (Jan 1 – Aug 13, 2025):
- $352,625 in sales (+889% YoY)
- 5,054 orders (+846% YoY)
- 77,041 sessions (+182% YoY)
Growth powered by strategic SEO, UX redesign, automation, and conversion-focused content funnels.
Strategic Enhancements in 2025
We implemented a structured content system to tie SEO directly to conversions:
- Created custom focus keyword metafields for each product
- Launched blog + landing page combos linked directly to product pages
- Used metafields to connect search intent, content, and conversion design
Impact:
- Improved internal linking and organic rankings
- Increased relevance of traffic from Google and alternative search engines
- Turned educational blog content into purchase-ready funnels
This isn’t a one-off spike. The systems, content structure, and automation in place mean Barecat Body continues to grow month over month — proving that with the right optimization strategy, a small but strong brand can scale into a high-performing eCommerce business.
The Results: A Shopify Success Story
-
$431K+ Gross Sales (6/2023–8/2025)
From $1.6K in late 2023 to $352K YTD in 2025
Growth powered by SEO, UX redesign, automation, and strategic funnels -
6,300+ Orders Fulfilled
32 (late 2023) + 1,137 (2024) + 5,054 (YTD 2025)
Fulfillment scaled through product page clarity, bundling, and automated flows -
$50.82 Average Order Value
Driven by higher perceived value, strategic bundling, and upsells
Sustained through optimized email flows and smart first-purchase offers -
4.3% Conversion Rate (↑79% YoY)
From 2.4% in early 2024 to 4.3% overall in 2025
Backed by structured content, conversion design, and automation
Client testimonial
Telling My Story and Selling My Products
As a business owner, you don’t struggle understanding your story or understanding your products. You struggle articulating your story and identifying the benefits in your products that directly result in everyday selling. Getting my website beautiful and functional was difficult enough, but articulating the benefits of my products in a way that resonated with people as they checked out on my website was the game changer. I needed to free my mind to focus on other things. I don’t know where I’d be with my business had I not engaged PixelNamics, but I do know it wouldn’t be the launchpad of the type of success that I once only dreamed of. Business owners, let go of working on things that don’t grow your business. Let the pros at PixelNamics take you beyond where you think you can go. I wouldn’t trade this collaboration for anything.
— Leslie, Owner of Barecat Body
The PixelNamics DifferenceVero, PixelNamics Lead Strategist:
We didn’t just build a beautiful site. We engineered a content and conversion engine, grounded in structure and SEO. In 2025, Barecat Body’s store became more than functional—it became a funnel.
Need this transformation for your Shopify store?
Let PixelNamics turn your vision into structure, and your traffic into sales.