A SHOPIFY STORE SHOULD BE ENGINEERED TO GENERATE PROFIT - NOT JUST LOOK GOOD. A SHOPIFY STORE SHOULD BE ENGINEERED TO GENERATE PROFIT - NOT JUST LOOK GOOD.
Strategy-first builds and conversion psychology for founders who want confidence, clarity, and real growth. Strategy-first builds and conversion psychology for founders who want confidence, clarity, and real growth.
MORE FREEDOM. LESS FUSTRATION.
DESIGN THAT REFLECTS STRATEGY- NOT JUST DESIGN.
IT'S NOT A WEBSITE. IT'S A REVENUE SYSTEM.
STAGE 1
BRAND & POSITIONING CLARITY
Know exactly who you're selling to and why should they buy.
STAGE 2
PRODUCT & OFFER OPTIMIZATION
Structure products and pricing to support conversion, not confusion.
STAGE 3
CONVERSION CORE SETUP
Pages, messaging, and flows designed to sell without friction.
STAGE 4
TRAFFIC ALIGNMENT
Bring the right people into a system that's ready to convert.
STAGE 5
OPTIMIZATION LOOP
Refine using data instead of instinct.
IT'S JUST DIFFERENT
How It’s Just Different restructured their customer journey, clarified their messaging, and built a confident foundation that supported $100K+ in total sales in 2025.
SIX-FIGURE REVENUE
$112,591 in total Shopify sales generated since Sept 2024 across online, social, and POS channels.
ORDER VOLUME
2,300+ orders fulfilled sustained demand through structured checkout, POS integration, and social traffic.
AVERAGE ORDER VALUE
$46.03 AOV improved through clearer product hierarchy and intentional merchandising.
CONVERSION PERFORMANCE
0.9% conversion rate stabilized through UX refinement, simplified navigation, and stronger product storytelling.
TRAFFIC GROWTH
12,700+ sessions driven primarily by Instagram and brand-led direct traffic.
EARLY CUSTOMER LOYALTY
6.1% returning customer rate reflecting repeat purchase behavior in a community-first apparel brand.
SIX-FIGURE REVENUE
$112,591 in total Shopify sales generated since Sept 2024 across online, social, and POS channels.
ORDER VOLUME
2,300+ orders fulfilled sustained demand through structured checkout, POS integration, and social traffic.
AVERAGE ORDER VALUE
$46.03 AOV improved through clearer product hierarchy and intentional merchandising.
CONVERSION PERFORMANCE
0.9% conversion rate stabilized through UX refinement, simplified navigation, and stronger product storytelling.
TRAFFIC GROWTH
12,700+ sessions driven primarily by Instagram and brand-led direct traffic.
EARLY CUSTOMER LOYALTY
6.1% returning customer rate reflecting repeat purchase behavior in a community-first apparel brand.
TRUSTED BY SHOPIFY FOUNDERS WHO WANT CLARITY, NOT- NOT CHAOS.
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