Veronica Lopez, PixelNamics Founder

PixelNamics®  —  Shopify Strategy & Build

Stores That Convert. Merchants That Scale.

We build Shopify stores that turn pretty websites into structured sales systems.

Built by Vero Lopez. Shopify strategist since 2016.

PIXELNAMICS® SHOPIFY STRATEGY CONVERSION SYSTEMS MERCHANT STUDIO PIXEL TO PROFITS MERCHANT ACADEMY
PIXELNAMICS® SHOPIFY STRATEGY CONVERSION SYSTEMS MERCHANT STUDIO PIXEL TO PROFITS MERCHANT ACADEMY
2016 Building Shopify Since
$0K+ Total Sales — It's Just Different
0% Sales Growth — Tangles & Beyond
0+ Orders — It's Just Different
Sound familiar?

YOU'RE NOT STUCK
BECAUSE YOU'RE NOT

working hard enough.

  • Your store looks good. The sales don't match.
  • Traffic comes in. Most of it leaves without buying.
  • You've changed the theme. Tried new products. Run ads. Nothing compounds.
  • The store works — just not consistently, not predictably, not the way it should.

That's not a traffic problem. That's not a product problem.
It's a structure problem. And structure can be fixed.

The difference

WE BUILD
DIFFERENT.

Most Shopify stores

Built by designers who don't understand conversion
Copy pasted from templates that convert no one
Pretty pages with no psychology behind them
Traffic strategy bolted on after the fact
Store goes live. Then the founder figures out it doesn't work.
A PixelNamics build
01

Built on the Pixel to Profits framework — psychology first, design second

02

Copy engineered to prime, convert, and retain

03

Every decision tied to AOV, conversion rate, and repeat purchase behavior

04

Email flows, SEO, and trust systems built in from the start

05

Store goes live ready to work. Not ready to be figured out.

Pretty doesn't equal profitable. Psychology does.

Who this is for

  • Serious about building a real brand, not just testing ideas
  • Willing to invest in doing it right from the start
  • Have a product or clear direction — not just a concept
  • Want a store that converts — not just looks good

Not for

  • Looking for quick results or overnight success
  • Want the cheapest or fastest option available
  • Just need a nice-looking site with no strategy
  • Not ready to commit to building a real business

Most founders spend 18 months and tens of thousands figuring this out through trial, error, and agencies that don't understand conversion. These paths skip all of that.

CHOOSE YOUR PATH.

Three ways to build your store. One framework behind all of them.

White Glove

Done For You

MERCHANT DFY

For brands ready to launch correctly

$22,000

Full build — no learning curve

Your time is too valuable to figure it out. We handle everything — strategy, build, systems, launch — and hand you the keys at your Inauguration.

  • Everything in the Studio
  • Full brand style guide
  • Win-back + VIP loyalty flows
  • Ad campaign starter pack
  • 30-day social content calendar
  • White-glove delivery experience

Scope reviewed during your Strategy Call. Complex projects quoted accordingly.

Built to deliver a fully operational store—optimized for conversion, AOV, and retention—ready to generate revenue from day one.

Apply for DFY
Most Popular
Flagship Offer

Done With You

MERCHANT STUDIO

For brands ready to scale efficiently

$15,000

6–8 week build

We build your store. You learn how to sell. Together. The full Pixel to Profits framework executed side by side — with a Strategy Intensive, weekly updates, and a launch ceremony.

  • Merchant Strategy Intensive (half-day VIP)
  • Full Shopify store built by our team
  • Pixel to Profits education alongside the build
  • Personal Notion client portal
  • Email flows, SEO, apps configured
  • Inauguration + 30-day check-in

Scope reviewed during your Strategy Call. Complex projects quoted accordingly.

Built to improve conversion, AOV, and backend systems within 30–60 days post-launch.

Apply for the Studio
Entry Point

Guided — Self Build

MERCHANT ACADEMY

For founders building internal capability

$7,500

12 months access

Learn the framework and build your store with structured guidance, group support, and the Pixel to Profits curriculum — at your own pace with community around you.

  • Full Pixel to Profits curriculum
  • 8-week structured sprint
  • Weekly group coaching calls
  • GPT tools + prompt library
  • Community + peer support
  • 12 months access + resource vault

Built to give founders the skills, systems, and community to grow their store independently within 12 months.

Join the Academy
The Framework

THE SYSTEM
BEHIND EVERY
BUILD

A structured path from store design to predictable revenue performance.

Our 5-stage build system powers every offer we make. Not a template. Not a theme. A complete methodology built from the ground up for product-based sellers who want to hit $100K and beyond.

01

Pixel Launch

Brand + Positioning

Brand voice, visual identity, market positioning, and ideal customer profile. The foundation everything else is built on.

02

Product Power-Up

Product Strategy

Product lineup, pricing strategy, offer structure, and conversion-focused product pages built to sell.

03

Conversion Core

Store UX + Copy

Homepage, navigation, all pages, branded checkout, and the full customer journey designed to convert.

04

Traffic Engine

Marketing + SEO

Email flows, SEO foundations, Meta Pixel, Google Analytics, and apps configured for consistent traffic.

05

Optimization Loop

Ongoing Growth

Pre-launch audit, speed optimization, test orders, analytics setup, and your store playbook delivered.

Proof of Work

MERCHANTS
WHO WON.

Case Study — Apparel

It's Just Different

$161K IN
TOTAL SALES

Brand Clarity + Shopify Build

$161.2K Total Sales
3,336+ Orders
15.2K+ Sessions

From pop-up tables at AAU basketball games to a multi-location retail operation generating over $161K in sales — built through brand positioning, conversion structure, and a Shopify experience designed to scale beyond in-person selling.

View Case Study
Case Study — Hair Care

Tangles and Beyond

206% SALES
GROWTH

Shopify Activation + Email Strategy

206% Sales Growth 2025
80% Returning Customers
80+ Whole Foods Locations

14 years in business. In 80+ Whole Foods stores. Zero online sales — until the system was built. By the second half of 2025, her store grew 3x in a single calendar year. 4 out of 5 customers come back.

"Light bulb after light bulb after light bulb. Like I could have been doing that."

Ashley, Founder of Tangles and Beyond
Read her story

Merchants We've Built

Client Love
"
Articulating my story in a way that resonated with people as they checked out — that was the game changer. I wouldn't trade this collaboration for anything.
Leslie Founder, PixelNamics Client
The next step

STOP FIGURING
SHOPIFY OUT
alone.

Ashley had been paying for Shopify for years before we built her system. By the time we were done, her sales had grown 206% in a single calendar year. The product was never the problem. The structure was.

30 minutes. No pitch. Just a clear look at where your store is, what's costing you, and what the right next move is.

Book a Build Strategy Call

Complimentary  ·  30 minutes  ·  Serious founders only