Build it · Run it · Manage it · 6 Modules
Most store owners can build a Shopify store. Almost none of them know how to run one after it's live. This course teaches you both.
The Online Store Blueprint covers the three things most Shopify tutorials skip past: building your store the right way from the start, learning your way around the dashboard so you're not Googling every button, and managing it once orders start coming in. Six modules, one course, start to finish.
Whether you're starting from scratch or rebuilding with more intention, this course gives you the structure to build it once, know how to use it, and manage it with confidence, instead of guessing every time something changes.
By the end you'll be able to
Instant access · Self-paced · No technical background required
WATCH ME WORK
INSIDE SHOPIFY.
A real clip from inside the course. This is exactly how I walk you through building your store, step by step.
Straight from inside the course, no polish, just the real workflow.
WHAT YOU'LL
LEARN.
6 modules. Every foundation your store needs. Practical knowledge you can apply immediately, no technical background required.
Introduction to Shopify
Get familiar with Shopify's platform, dashboard, and core tools so you understand how everything fits together before you build. Start with confidence, not confusion.
Products & Collections
Learn how to upload products, organize collections, and structure your catalog in a way that makes sense for customers and makes it easy for them to buy.
Online Theme and Design
Customize your store's theme, layout, and branding so your site looks polished, cohesive, and credible. Build a storefront that reflects your brand, not just a default template.
Apps & Sales Channels
Expand your store's reach by connecting sales channels and installing essential apps that enhance performance and usability. Get your store working across every channel that matters.
Settings & SEO
Configure key settings including payments, shipping, checkout, and store preferences. Add the SEO foundations so your store runs smoothly and gets found behind the scenes.
Orders & Shipping
Set up fulfillment settings, shipping rates, and delivery zones so orders move smoothly from checkout to delivery. Handle returns and order management with a clear process instead of guesswork.
This is a foundational course focused on setup, structure, and confidence. No hacks. No trends that expire. Just a solid store you can grow from.
Ready to go further? The Merchant Academy™ is the next step.
QUICK ANSWERS.
None at all. The Online Store Blueprint is built for complete beginners. We start from the very beginning — getting familiar with the platform — and walk through every part of it step by step. No technical background required.
By the end of the Blueprint, you'll be able to set up and manage your Shopify store with confidence — add products, organize collections, customize your storefront, configure payments and shipping, connect sales channels and apps, and navigate the dashboard without ever having to guess where things are. You'll leave with practical knowledge you can apply immediately.
Yes — completely. Work through the 6 modules at whatever pace works for your schedule. You'll have access to rewatch any module as many times as you need. There are no deadlines, no cohorts, no waiting.
Yes. Whether you're starting from scratch or rebuilding with more intention, the Blueprint gives you the structure and clarity to set your store up the right way. Many store owners have a live store but have never properly configured it — this course fills in those gaps.
The Online Store Blueprint is your Shopify foundation — it teaches you how the platform works so you can build and manage your store with confidence. The Merchant Academy™ ($7,500) is the full Pixel to Profits™ framework — brand strategy, product positioning, conversion architecture, SEO, email flows, and everything it takes to build a store that consistently sells. The Blueprint is an excellent starting point before the Academy.
You'll receive immediate access to all 5 modules right after purchase. No waiting, no application process. Start Module 1 today and work through the Blueprint at your own pace.
Foundations. The Online Store Blueprint is focused on setup, structure, and confidence — not shortcuts or trends that expire. The goal is to give you a solid store you can grow from, built correctly from the start.