🏀 It’s Just Different Case Study: From Local Pop-Ups to a $102K Shopify Brand (and Still Climbing)
Client: It’s Just Different Apparel
Brand Type: Basketball-inspired lifestyle and performance apparel
Strategist: Veronica Lopez (Vero), PixelNamics
Optimization Journey: Sept 2024 – Oct 2025 (Ongoing as of Oct 2025)
The Challenge
Our Shopify Optimization Strategy
Shopify Store Optimization
- Rebuilt the Shopify store for mobile-first performance
- Simplified navigation and checkout to remove friction
- Clarified collections and CTAs around “Play. Train. Chill.” to match customer intent
- Integrated visuals and copy that spoke directly to basketball culture and community pride
Pop-Up Integration Strategy
- Designed an omnichannel system connecting live events to the Shopify backend
- Used QR-code funnels to capture in-person buyers into email and SMS automations
- Created post-event follow-up flows that converted pop-up customers into repeat online buyers
Conversion-Driven Enhancements
- Implemented upsell logic and social proof on product pages
- Added UGC integration and time-bound promotional offers
- Established structured analytics for future scaling and ad attribution
Results: From Momentum to Measured Growth
In less than a year, It’s Just Different transformed from a high-energy local brand into a structured eCommerce operation capable of scaling nationally.
Total Sales (Sept 2024 – Oct 2025):
- $102,018.28 (↑ +456% YoY)
- 2,098 Orders Fulfilled
- Conversion Rate: 0.83% (up from 0.4%)
- Sessions: 8,877 (↑ +381%)
- Returning Customers: 5.29% retention rate
Top Products:
- “Different” Graphic Shorts — $31,062
- “All-Over Print Basketball Shorts” — $11,478
- “One-Leg Tights” Collection — $7,052
Strategic Enhancements in 2025
- Built data systems for customer segmentation and ad scaling
- Introduced SEO and content infrastructure for organic growth
- Planned integration of micro-influencer affiliate partnerships for event expansion
Impact:
- Streamlined omnichannel sales tracking
- Increased repeat purchase behavior by 5x
- Solidified foundation for national retail partnerships
The Results: A Shopify Success Story
-
$102K+ Gross Sales (9/2024–10/2025)
From pop-up sales under $20K to $102K in Shopify revenue within 12 months.
Growth powered by optimization, automation, and a system that turned community energy into consistent online sales. -
2,000+ Orders Fulfilled
Manual orders became streamlined fulfillment with unified inventory, optimized checkout, and event-to-online automation.
Every sale now feeds a scalable growth engine. -
$46.38 Average Order Value
Customer spend increased through strategic bundles, optimized collections (Play. Train. Chill.), and conversion-focused design.
AOV grew as the brand shifted from traffic-heavy to intent-driven. -
18.9% Blended Conversion Rate
When factoring in POS, IJD achieved an 18.9% total conversion rate — proving that in-person momentum and digital systems now work together as one.
This hybrid model transformed pop-up sales into a measurable, repeatable eCommerce engine.
