CASE STUDY
Client: It’s Just Different Apparel
Brand Type: Basketball-inspired lifestyle and performance apparel
Strategist: Veronica Lopez (Vero), PixelNamics
Optimization Journey: Started September 2024
The Results: A Shopify Growth Story
Key Results (Post-Optimization):
$112,591.83 in total Shopify sales across online, social, and POS channels
2,323 orders fulfilled, supported by simplified checkout and backend optimization
Key Results (Post-Optimization):
$46.03 average order value, driven by clearer merchandising and product hierarchy
0.9% conversion rate, stabilized for a mobile-heavy apparel audience
Key Results (Post-Optimization):
12,793 sessions, led primarily by Instagram and brand-led direct traffic
6.1% returning customer rate, reflecting early-stage loyalty in a community-first brand
Top Revenue-Driving Products:
- All-Over Graphic Basketball Shorts
- One-Leg Tights Collection
This foundation positioned the brand for continued scaling without sacrificing identity or community connection.
Strategic Enhancements in 2025
- Built data systems to support customer segmentation and long-term scaling
- Introduced SEO and content infrastructure to support organic discovery
- Expanded operational planning for multi-location pop-up events
Impact:
- Streamlined omnichannel sales and customer tracking
- Improved repeat purchase behavior through clearer lifecycle visibility
- Established a scalable foundation for future retail and partnership opportunities
The Results: A Shopify Success Story
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Six-Figure Shopify Sales
$112K+ generated since Sept 2024
-
2,300+ Orders Fulfilled
Sustained growth across online and in-person channels
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$46.03 Average Order Value
Increased through intentional merchandising
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0.9% Conversion Rate
Stabilized through UX and traffic quality improvements
