Open your store in a separate tab. Have your best-selling product page ready. Score against your store as it actually exists today — not how you want it to be.
This number is your store’s buyer alignment. Not your conversion rate. Not your traffic. The single number that explains why some buyers convert — and others bounce.
Fix the lowest-scoring one first.
The fastest path to revenue is to fix the buyer who is currently being ignored — not to tune the buyer you’re already serving well.
Your store was built for her. She’s almost certainly your own buyer signal. Now expand to the others.
The lowest score = highest leverage. Find the question where you scored 0 on your highest-traffic page. That’s your first fix.
Look at your four subtotals. The lowest one is your biggest opportunity.
Inside your buried buyer’s audit, find the question where you scored 0. Pick the one on your highest-traffic page. One change. One page. One buyer. Implement it in 7 days.
Give your fix 30 days. Watch conversion rate, cart abandonment, and time on page. Document what changed. After 30 days, re-score that buyer. If it didn’t move, the fix wasn’t strong enough — go deeper before adding the next buyer.
Four buyers. Four fix cycles. One year to build a store that converts for all of them. Most founders try to do it all in one month and end up doing none of it well. The Signal Audit™ exists so you stop guessing — and start sequencing.