Live Working Session · PixelNamics
THE SIGNAL GAP
Your worksheet for today. Fill it in as we go. You'll leave with your own Signal Audit score.
01 · The Reframe
Working Hard Isn't The Problem
You've been driving traffic. That part is working. Write down what's actually happening on your store right now.
02 · The Numbers
The Gap Between Average And Optimized
1.5%
Average Shopify conversion rate
3.3%
Optimized store conversion rate
2X+
Revenue from the same traffic
03 · The Framework
Pixel To Profits™
Five stages: Pixel Launch, Product Power-Up, Conversion Core, Traffic Engine, Optimization Loop. Where is your store strongest, and where is it weakest?
04 · Buyer Signal™
Find Your Own Buyer Signal
Two axes. How fast you decide, and what convinces you. Pick one option from each row to see your own signal.
Signal Speed — how do you usually decide?
Signal Driver — what actually convinces you?
05 · The Four Buyers
Notes On Each Buyer
As we go through each one, write down what your store currently does — or doesn't do — for them.
Tabatha
Instinct · Proof-Led
Zara
Instinct · Feeling-Led
Nadia
Investigation · Proof-Led
Amaris
Investigation · Feeling-Led
06 · Live Signal Audit™
Score Your Store, Right Now
Eight questions, two per buyer. Score each one honestly: Strong (2), Partial (1), Missing (0).
Tabatha · Q1
Does your hero section state a specific, measurable outcome above the fold?
Tabatha · Q2
Is your price visible without scrolling, with express checkout available?
Tabatha Subtotal 0 / 4
Zara · Q1
Does your product photography create an emotional pull in the first three seconds?
Zara · Q2
Can someone go from click to checkout in three steps or fewer, with zero friction?
Zara Subtotal 0 / 4
Nadia · Q1
Do you explain HOW your product works, with real detail, not just what it does?
Nadia · Q2
Do you have three or more specific, verifiable reviews visible near the product?
Nadia Subtotal 0 / 4
Amaris · Q1
Does your brand tell a real founder story that explains why this exists?
Amaris · Q2
Does your store build trust gradually, with guarantees and clear policies, not just urgency?
Amaris Subtotal 0 / 4
0
out of 16
Answer all 8 questions above
Tabatha
0/4
Zara
0/4
Nadia
0/4
Amaris
0/4
Finish scoring above to see your dominant buyer and your buried buyer.
07 · Your Roadmap
The One Fix You're Making First
Not everything at once. One targeted fix, for one buyer, on one page. That's how this actually moves.
THAT'S YOUR SIGNAL GAP
Keep this worksheet. It's the starting point for what we build next, whether that's on your own or with us.