THE MERCHANT
who already won offline.
14 years in business.
80+ Whole Foods locations.
Zero sales online.
WHAT THE
DATA SHOWS.
Tangles and Beyond launched online in early 2025. By the second half of the year, the store had grown beyond anything the first five months suggested was possible.
Results reflect Tangles and Beyond's Shopify store analytics for 2025. Percentages calculated from verified store data shared by the founder.
HOW SHE GOT
HERE.
She built something real.
Ashley had been in the hair care business for 14 years. Not dabbling — building. Clay and tea infused conditioners and shampoos, developed from a philosophy of scalp-first health. The kind of product that earns shelf space in 80+ Whole Foods locations across the Southeast. The kind of product customers drive out of their way to find.
But there was a gap. The store. The website. The online channel that was technically live — and completely dormant.
She was paying for Shopify. Getting nothing back.
Ashley had been a Shopify merchant for years before we ever met. Paying the monthly fee. Using maybe a fraction of what it was capable of. The focus was on retail — the stores, the shelf placement, the buyer relationships. The website was an afterthought.
Meanwhile, the email list she had worked hard to build was going cold. Social media felt impossible to maintain. And every month, Shopify sent an invoice for a system that wasn't producing a thing.
The product was never the problem.
This is the part that matters. Ashley didn't have a product problem. She didn't have a brand problem. She didn't have a customer problem — Whole Foods proved that. What she didn't have was a system that translated all of that proof into online revenue.
The Pixel to Profits framework gave her that. Not a redesign. Not a new look. A structured system — built on what she already had — that turned her Shopify store into a channel that actually worked.
Light bulb after light bulb.
Ashley's words, not mine. "Light bulb after light bulb after light bulb. Like I could have been doing that." That reaction — that specific one — is what the framework is designed to create. Not overwhelm. Clarity. The kind that makes 14 years of hard work finally translate to a screen.
By the second half of 2025, her store had grown over 200% compared to its first five months. Orders more than doubled. And 4 out of every 5 customers came back to buy again.
I wish I had invested years ago. But it's worth absolutely every cent.
WHAT CHANGED.
Paying for Shopify every month with nothing to show for it
A store generating consistent, growing revenue — on autopilot
Email list built through years of work — sitting cold and unused
Email flows activated, nurturing customers back at an 80% return rate
$0 in online sales despite 14 years of brand building and retail presence
206% sales growth from the first half to second half of 2025
All revenue dependent on wholesale retail — no direct-to-consumer channel
A second revenue stream that compounds — independent of shelf placement
YOUR PRODUCT
IS ALREADY PROVEN.
now build the system.
Ashley had the product, the proof, and the track record. What she was missing was the system. That's what we build.
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