The Merchant Essentials

What's included

• Launch-ready Shopify store in 15 business days, starting once your intake form and all assets are received
• Up to 6 products, with up to 5 variants each
• Fixed page set: Home, Collection, Product, About, FAQ, Contact, and policies
• Built on a free Shopify theme, or a paid theme you've already purchased and installed before your build begins
• Native theme sections and blocks
• Simple text logo for your header (one version, if you don't already have a logo)
• Product copy and 4 blog posts written from the information and assets you provide
• Product pages built with our 7-layer method
• Shopify product categories selected for every product
• Shopify SEO basics: page titles, meta descriptions, URL handles, and image alt text for your products, collections, pages, and blog posts
• Payments, taxes, and shipping set up and tested with a real transaction
• Branded order notification emails
• Shopify's built-in abandoned cart and abandoned checkout emails, activated using the standard templates
• One consolidated revision round
• Recorded handoff and training video
• Day 30 check-in call
• 30-day fix window for anything caused by our build

What's not included

• VIP Strategy Day or brand strategy (you'll complete an intake form instead)
• Full logo design, brand identity, or product photography
• Custom code or custom sections
• Custom metafields or product category attributes
• SEO strategy, keyword research, or structured data beyond what your theme provides
• Custom email flows or automation strategy
• Customer journey mapping
• Launch campaign or traffic strategy
• Theme purchases
• Support after the 30-day fix window, or fixes for changes made by you, app updates, or Shopify platform updates