The Merchant Essentials

• Launch-ready Shopify store in 15 business days, starting once your intake form and all assets are received

• Up to 6 products, with up to 5 variants each

• Fixed page set: Home, Collection, Product, About, FAQ, Contact, and policies

• Built on a free Shopify theme, or a paid theme you've already purchased and installed before your build begins

• Native theme sections and blocks

• Simple text logo for your header (one version, if you don't already have a logo)

• Launch-ready copy for your product pages, Home, About, and FAQ, plus 4 blog posts, all written from your intake form and the assets you provide

• Product pages built with our 7-layer method

• Shopify product categories selected for every product

• Shopify SEO basics: page titles, meta descriptions, URL handles, and image alt text for your products, collections, pages, and blog posts

• Payments, taxes, and shipping set up and tested with a real transaction

• Branded order notification emails

• Shopify's built-in abandoned cart and abandoned checkout emails, activated using the standard templates

• One consolidated revision round

• Recorded handoff and training video

• Day 30 check-in call

• 30-day fix window for anything caused by our build

 

What's not included

• VIP Strategy Day (you'll complete an intake form instead)

• Brand strategy, positioning, messaging, or customer research (your copy is written directly from your intake answers)

• Full logo design, brand identity, or product photography

• Custom code or custom sections

• Custom metafields or product category attributes

• SEO strategy, keyword research, or structured data beyond what your theme provides

• Custom email flows or automation strategy

• Customer journey mapping

• Launch campaign or traffic strategy

• Theme purchases

• Support after the 30-day fix window, or fixes for changes made by you, app updates, or Shopify platform updates